Focus on your customers rather than market share
from Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin
How to Apply This
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Increase your “share of wallet.”
Figure out which needs you can satisfy, then use the knowledge you have and the trust you’ve built to make that additional sale. -
Increase the durability of customer relationships.
Invest money in customer retention because it’s a small fraction of customer acquisition cost. -
Increase your product offerings to customers.
By being customer-focused instead of retail-focused or factory-focused, a manufacturer or merchant can widely increase its offerings, thus increasing the share of the wallet. -
Create an interactive relationship that leads to meeting more customer needs.
It’s a cycle. By constantly encouraging the consumer to give more information, the marketer can offer more products.
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