Find your voice as a writer

Imitate other writers whose styles you admire.
Find the best writers in the field that interest you and read their works. This will help you develop a similar yet unique voice.

Be spontaneous.
For example, If something strikes you as funny while you are writing, throw it in.  Your readers will probably also find it funny.

Keep your language fresh.
Choose words that are strong and precise. For example, use “executives” “managers”, “directors”, or “presidents” instead of “top officials”.