Find your dream customer
from DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson
If you want to sell your product or service in such a competitive market as we have now, the first step is to define who your dream customer is, and then to find out where your dream customer is hanging out. Your product will never be good enough for everyone and advertising without specific targeting is never profitable.
How to Apply This
Ask the 3 following questions:
-
Who is your target market?
This is about demographics. However, defining it as “women over thirty who make 30 thousand dollars a year,” is not enough. This was a good demographic in the past, however, nowadays you must be much more specific. What exact characteristics do your customers have? What excites them? Who do they read? And so on. -
Where is your target market congregating?
Look at their real behavior. Where do they hang out online? What social services do they use? What Facebook groups do they belong to? -
How can you get a customer to leave the group and check out your page?
What offering is special enough that will get a member of a Facebook group to enter your website? It must be very catchy, to get the attention and motivate the reader to take action.
Why Use Mentorist?
- Track your progress and build lasting habits
- Get personalized reminders to stay on track
- Access hundreds of book summaries with actionable steps
- Transform knowledge into action in just 15 minutes a day
Ready to Take Action?
Download Mentorist to track your progress, get personalized reminders, and turn this insight into a lasting habit.