The Art of Startup Fundraising
Startup development
Explore fundraising options for your start-up

Explore fundraising options for your start-up

from The Art of Startup Fundraising by Alejandro Cremades

How to Apply This

  1. Consider whether bootstrapping is the best option for your start-up.
    For bootstrapping to work for you, you’ll have to master guerilla marketing, budgeting, time management, hiring, and growth hacking. If you can’t master them, long-term bootstrapping may not be for you.
  2. If you decide to use credit cards to finance your start-up, make sure to set borrowing limits and a pre-set timeline to pay off your borrowing.
    You should also prioritize repaying your balance.
  3. Consider a donation or equity crowdfunding to raise capital.
    Find the right platform that matches what you are offering, which will connect you with serious, qualified investors.
  4. Network and build relationships with angel investors, accredited investors, and angel groups.
    These investors are looking for a great team and a good market that can potentially return ten times their initial investment in a period of five years.
  5. Approach family offices if you seek a high-level and speedy investment.
  6. Consider raising venture capital once you have figured out the product and market fit.
    Make sure to invest in a great pitch, build personal connections with VC funds, and invest time in prospecting activities.
  7. Consider venture debt to help you speed through milestones and reach the IPO stage faster.
    Ensure yearly funding term sheets allow for venture debt to be used as you grow.

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