Equip Challenger representatives to provide powerful insights and build customer loyalty

Enhance the sales process by adopting the seven approaches to improve customer loyalty and satisfaction.
These approaches are listed above.

Train and develop Challenger representatives that can teach B2B customers something new about their business
Connect the insights they teach customers back to the capabilities your business can offer and show customers how they can save and/or make money.

Ensure the development of a compelling business case
Show customers why your insight merits action.

Scale the Commercial Teaching approach across customer segments
Segment customers according to their needs or behaviors, then create a small set of well-scripted insights (including two or three diagnostic questions) to map the right insight to the right customer.