Ensure you attract and retain permission from consumers

Instructions

  1. Attract the prospect’s attention. 
    Attract the prospect's attention via an explicit reward - information, education, entertainment, or even cold hard cash - to get them to opt in.
  2. Center every interaction around the consumer. 
    “What’s in it for me?” is the question that must be answered. You should include affinity programs and promotions to reward consumers for their attention.
  3. Treat permission as a process and not the end goal. 
    Move customers up the permission ladder via exchange of information, free information booklets, or technology to develop great websites/resources.
  4. Keep the story compelling so consumers don’t tune out. 
    Consumers can cut their permission anytime. Make sure to craft a compelling message so they won’t lose interest. 

Insights

No insights yet

Take action!

Our mobile app, Mentorist, will guide you on how to acquire this skill.
If you have the app installed
or

Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.