Ensure that you follow correctly all steps of the hook model when designing your product.
from Hooked: How to Build Habit-Forming Products by Nir Eyal
Answering these questions will help you better design your product. Every single element is important.
How to Apply This
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Internal trigger.
What do users really want? What pain is your product relieving? -
External trigger.
What brings users to your service? -
Action.
What is the simplest action users take in anticipation of reward, and how can you simplify your product to make this action easier? -
Variable reward.
Are users fulfilled by the reward yet left wanting more? -
Investment.
What “bit of work” do users invest in your product? Does it load the next trigger and store value to improve the product with use?
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