Ensure successful implementation of the Challenger Sales Model from lessons learned
from The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson
How to Apply This
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Correctly identify Challengers by analyzing the tactics and habits of your reps
Representatives can complete a selling style self-diagnostic test which can identify existing and underperforming Challengers -
Ensure organizational capabilities are developed in parallel with the individual skills and behaviors of sales reps.
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Develop optimal sales training programs
Demand change and engagement with training provision, deliver experiential learning opportunities, and create sustained behavioral certification programs for continued learning -
Tolerate some initial rejection to the new Challenger Sales Model
Pilot the model so you can modify it before the roll-out while providing coaching, training, and support to assist high performers in transitioning to the Challenger profile.
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