Enhance your service offering and beat the competition
- Identify ways to make your service extraordinary
Focusing on delivering extraordinary service results in increased spending from clients and referrals.
- Communicate clearly in your marketing and advertising campaigns.
Ensure your marketing and advertising tell prospects about any innovative technology, pricing, and the benefits of your extraordinary service.
- Start doing things differently, not a little better than your competitors.
You should start fresh. Ask if the business is still viable and whether it offers a service people want.
- Aim for Stage Three of the industry evolution model.
Use your imagination to deliver beyond what the customer is expecting. Surprise them!
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