Enhance your service offering and beat the competition

Instructions

  1. Identify ways to make your service extraordinary
    Focusing on delivering extraordinary service results in increased spending from clients and referrals.
  2. Communicate clearly in your marketing and advertising campaigns.
    Ensure your marketing and advertising tell prospects about any innovative technology, pricing, and the benefits of your extraordinary service.
  3. Start doing things differently, not a little better than your competitors.
    You should start fresh. Ask if the business is still viable and whether it offers a service people want. 
  4. Aim for Stage Three of the industry evolution model. 
    Use your imagination to deliver beyond what the customer is expecting. Surprise them!

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