On Writing Well
Writing
End your write-up well

End your write-up well

from On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser

How to Apply This

  1. End your write-up once you have presented your facts and made your points.
    Your write-up will become a drag and a failure if you continue writing after exhausting all your points and facts.

  2. End with a slight surprise that seems right.
    Readers do not expect your articles to end abruptly, but they will recognize the end, even if it's funny or suspenseful.

  3. Wrap it up with just a few sentences.
    Encapsulate the idea of your piece and conclude with a sentence that jolts your readers with its fitness or unexpectedness. For example, you can use a quote from your article that highlights an unexpected closing detail.

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