The Personal MBA
Product marketing
Create a remarkable story to grab people's attention

Create a remarkable story to grab people's attention

from The Personal MBA: Master the Art of Business by Josh Kaufman

How to Apply This

  1. Identify Your target audience.
    Figure out who is most likely to buy your product or service and focus your efforts on them.
  2. Create a story using the "hero's journey" format.
    Introduce the hero, give them the challenge to overcome, and show them a way to achieve what they want.
  3. Make the story engaging and compelling.
    Use vivid language and imagery to make the story come alive and draw people in.

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