Do A/B tests on different versions of your service.
from Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
Don’t guess which version is better. Test it. Almost every big company has a team that does only this—they do experiments on the website to determine what works and what doesn’t. You can do this as well. Nowadays, with services like Optimizely, it’s relatively easy to find out which headline is or version is better.
How to Apply This
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*Select the software that you want to use for your A/B testing.*
Two popular solutions are Optimizely and Visual Website Optimizer. -
*Brainstorm with your team about what could improve your service.*
Do experiments on headlines, buttons, forms, and other important elements.
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