Design a product or a solution that is different. Not just better.

Most likely, the need you address already has a lot of similar solutions. The only way to compete in such a market is to differentiate your product or service by making it stand out. This is not by being better, but by being different.


  1. List the top three reasons that customers choose your competitors.
    Competitors are companies that address similar needs to the ones you plan to address.

  2. Next, think of a reason those customers would pick you instead.
    Only list reasons that don’t apply to the other companies. These reasons distinguish you.

  3. Make it clear to your customers what distinguishes you.
    Make your customers feel special.


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