Design a product or a solution that is different. Not just better.
Most likely, the need you address already has a lot of similar solutions. The only way to compete in such a market is to differentiate your product or service by making it stand out. This is not by being better, but by being different.
- List the top three reasons that customers choose your competitors.
Competitors are companies that address similar needs to the ones you plan to address.
- Next, think of a reason those customers would pick you instead.
Only list reasons that don’t apply to the other companies. These reasons distinguish you.
- Make it clear to your customers what distinguishes you.
Make your customers feel special.
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