Unmarketing
Content marketing
Develop an authentic, dynamic, and user-friendly website.

Develop an authentic, dynamic, and user-friendly website.

from Unmarketing: Stop Marketing. Start Engaging by Scott Stratten

How to Apply This

  1. Provide informational material which will benefit users.
    You can create a good website by providing realistic and informational material which explains your business and benefits the users.

  2. Represent your content in an authentic manner.
    Publish genuine and authentic content so people can get what they signed up for.

  3. Be dynamic
    Be prepared to change, tweak and adjust your content as needed.

  4. Give it your all.
    Don't wait for perfection. Once you’ve given it your all efforts to make it perfect, it’s time to let it out there.

  5. Make understandable Captcha codes.
    If you use Captcha on your site, test it out once in a while to see if you can actually read it.

  6. Focus on creating valuable and compelling content with an easy option for people to receive more.
    Avoid pop-ups.

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