Determine the core focus of your business
from Traction by Gino Wickman
How to Apply This
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Meet with your leadership team.
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Ask your team, ‘What is our reason for being?’
This refers to the purpose of the business. -
Ask your team, ‘What is our niche?’
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Debate and talk as a group.
Analyze your team’s answer and discuss defining statements that describe your organization. -
Write down your core focus in three to seven words.
A core focus is written in simple language; it’s big and bold, has an ‘aha’ effect, comes from the heart, involves everyone, and is not about money.
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