Perennial Seller
Product marketing
Design an innovative product that lasts

Design an innovative product that lasts

from Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday

How to Apply This

  1. Tell yourself, “I will make the best product.”
    Say this out loud. Frequently remind yourself of this when you are planning and designing your product. Do not settle for anything less than the best.

  2. Identify the classic products in your field and study them
    For example, if you want to build something in the tech industry, you could research Apple’s products. Look into what made these products so timeless and popular. Learn from the strategies of other successful people - these strategies clearly work.

  3. Create something meaningful
    What does your product mean to you? What do you want it to mean to others?

  4. Start working on your idea right now
    Take the first step towards turning your idea into a reality. Whether it’s writing one page of a book or designing a basic prototype, start right now.

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