Describe the buyer decision process in making your recent purchase


  1. Open a blank document on your device.
    Alternatively, you can also just grab a pen and paper.

  2. Write down the product or service you or your family recently purchased.

  3. Explain how you or your family went through the five-stage buying decision process to make a purchase. Write your answer down.
    The five-stage decision process involves need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior.


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