Describe the buyer decision process in making your recent purchase
from Principles of Marketing by Philip Kotler, Gary Armstrong
How to Apply This
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Open a blank document on your device.
Alternatively, you can also just grab a pen and paper. -
Write down the product or service you or your family recently purchased.
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Explain how you or your family went through the five-stage buying decision process to make a purchase. Write your answer down.
The five-stage decision process involves need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior.
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