Define an identity transformation for your customer

Ask yourself “Who does your customer want to become?”
Write the answer down. This is your customer’s aspirational identity.

Ask yourself “How does your customer want to be perceived by their friends?”
Write the answers down. Think about how you can make them become that kind of person.

Ask yourself “Who do you want your customers to become?”
Write the answers down. Think about how your brand can participate in your customer’s transformational journey. This is his identity transformation.