Building a StoryBrand
Branding
Define a desire for your customer

Define a desire for your customer

from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

How to Apply This

  1. Choose one thing that your customer wants
    Your customer is the hero, what do they want? Make a decision. Identify something they want so you can communicate it clearly. Focus on one simple desire.

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