Crossing the Chasm
Startup development
Develop detailed customer profiles
from Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
How to Apply This
- Analyze potential customers and refine target selection.
Carefully analyze the pool of potential customers and segment them based on relevant criteria. Evaluate each segment's attractiveness and narrow down the options to a handful of finalists. - Develop detailed customer profiles.
Build comprehensive profiles for each customer type and product application. Capture key information and insights that will guide your marketing strategies effectively.
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