Culture Renovation
Company organization
Create the right purpose statement for your organization
from Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company by Kevin Oakes
How to Apply This
- Make it relevant.
The purpose statement should speak not only to your customers but to your employees as well. - Ensure that it relates to the products and services provided by the company.
- Make it operational on different levels.
The purpose needs to work on a macro level for large initiatives, as well as a micro level for everyday issues. - Evoke emotion and differentiation.
The statement shouldn’t sound like it applies to just any company. It should be unique, pithy, and powerful. - Make it enduring.
A good purpose statement should be as relevant in the future as it is today. So avoid fleeting terms and concepts.
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