Create tension to turn people into customers.
There are two ways of doing things. Either you are just a service/product provider of a common thing, like a taxi driver. In this case, you simply do your job. Or you can be an agent of change, someone who creates tension and then relieves it.
- To get people to use your product or service, you must create tension.
- To create tension, you must interrupt a pattern.
- Tension is a feeling of being left behind.
- The best way to create tension is to craft stories. These stories should break the status quo.
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