Create strategies to sell your ‘invisible’ service
from Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
How to Apply This
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Drive improvements in service quality.
Don’t forget that the prospect and client must be able to perceive that quality. -
Develop marketing campaigns that are clear, focused and communicate your company’s position and status.
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Identify patterns in how people choose your service.
Monitor the methods in which people choose your service and the relationships you build with prospects and clients, so you can better understand what works.
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