Create a unique name and brand for your service organization


  1. Choose a distinctive position and distinctive name.
    Give your service a name, not a monogram; avoid funny, generic, or uncreative names. Be distinctive and sound it.
  2. Carefully consider each brand name.
    How much does your name communicate, how fast? Are you using color effectively? Is it conveying the same message as your name? 
  3. Build a brand – make selling easier, faster and cheaper.
    Brand-name services can spend less time and money to get more business. This gives them greater profits to reinvest to make their company even more productive.


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