Create a unique name and brand for your service organization
- Choose a distinctive position and distinctive name.
Give your service a name, not a monogram; avoid funny, generic, or uncreative names. Be distinctive and sound it.
- Carefully consider each brand name.
How much does your name communicate, how fast? Are you using color effectively? Is it conveying the same message as your name?
- Build a brand – make selling easier, faster and cheaper.
Brand-name services can spend less time and money to get more business. This gives them greater profits to reinvest to make their company even more productive.
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