Create a system that generates referrals
from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
How to Apply This
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Identify your existing, ideal customers
Use an email marketing system (MailChimp, Mailerlite, Infusionsoft, HubSpot, etc). Include any customer who places one or two orders in an automated campaign. -
Give them a reason to spread the world
Have the system offer them a PDF or video they can pass on. Explain that the content will be helpful for their friends to solve a specific problem. -
Offer them a reward
Have the system offer them samples of your products, or a bonus. -
Use affiliate commissions
Give customers 10% commission on the orders they bring in. -
Opt customers out after placing several orders
Make sure the system does that automatically, as you don’t want to risk annoying people.
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