Create a strategy that transforms a product to a more mass-market position

from Principles of Marketing by Philip Kotler, Gary Armstrong

How to Apply This

Open a blank document on your computer or any device.
You can also just grab a pen and paper.
Write down the product or service you are familiar with but is considered a niche product.
If you can’t think of a product or service, you can search for one on the internet.
Explain what makes your chosen product or service a niche product.
Create a brief strategy to transform the product from niche to a more mass-market position.
Write down your ideas on your document.

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