Create a robust, effective, and high-impact marketing plan
- Make every employee a marketing person.
Review every step, from how your receptionist answers the phone to the details on the bottom of your invoice.
- Plan your marketing around your skills as well as your core business.
Identify what you are good at and incorporate it in your marketing planning. Expanding your services provides growth opportunities.
- Learn about your clients and build relationships.
Find out what clients are really buying, learn who they are, and make clients feel valued. Study each point of contact they have with the company so you can improve.
- Develop a robust competitive strategy
Don’t compete aggressively as you will increase your prospect’s doubt that you can provide service and value to them. Consider going where competitors aren’t.
- Ensure technology is included in your marketing plan.
Consider the following questions:
- In our industry, are we second to none technologically?
- Among service industries, and compared with firms of our approximate size,are we second to none technologically?
- Are we doing all we need today to be second to none two years from now?
- Have we carefully considered innovative ways that new technology can be used to improve our service and grow our business?
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