Create a lead generator


  1. Create your lead generator
    Pick one the following options:

    • A downloadable guide: A PDF specific to your field
    • An online course or webinar: A free short course
    • Software demo or a free trial
    • Free samples of your product
    • Live events: even if you are small, hosting a quarterly class can work wonders
  2. Give it an irresistible title
    Look at examples from other successful businesses:

    • “5 Mistakes People Make with Their First Million Dollars” (PDF)
    • “Cocktail Club: Learn to Make One New Cocktail Each Month” (monthly live event)
    • “Becoming a Professional Speaker” (free online course)
  3. Keep a running list of lead generator possibilities
    If one strikes you as strong, create a version of your own

  4. Feature the lead generator on your website
    Create a pop-up that appears after 10 seconds of browsing your webpage, offering your resource to the user.


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