Permission Marketing
Sales
Create a coherent strategy for permission marketing on the web
from Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin
How to Apply This
- Answer the following questions to develop your online marketing strategy:
- What are we trying to accomplish?
- Can it be measured?
- What is the cost of bringing one consumer, one time, to our website? What is the cost of having that consumer return?
- If this works, can we scale it?
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