Superconnector
Networking
Connect two people in a gradual and transparent manner

Connect two people in a gradual and transparent manner

from Superconnector: Stop Networking and Start Building Business Relationships that Matter by Scott Gerber, Ryan Paugh

How to Apply This

  1. Be short and to the point when introducing two people
    Get to the point quickly and provide context for why the two people should meet by answering these questions: Who are the two parties? What do they have in common? Why should they connect? When and where did you meet either of them? What do you hope to accomplish by introducing the two of them? Only provide relevant and specific details that can help the two engage in a meaningful conversation.

  2. Get consent from both parties before making an introduction
    If you feel that two people would benefit from knowing or working with each other, reach out to both of them and ask them for permission to share their contact details. If they both agree, then you can connect them. If one of them isn’t keen on it, then don’t give out their contacts to the other person. This is especially important if you aren’t that close to both parties.

  3. Follow up after the introduction
    After making a connection, reach out to both parties to see how things went. Your goal is to know what kind of value the two parties got from one another. It will also help you know what works and what doesn’t when it comes to connecting people.

  4. Apologize to both parties if the connection didn’t work out well
    If two people meet through you and things go badly, apologize and let them know that you didn’t expect it to go awry. Ask if there’s anything you can do to repair the relationship. If possible, send them a note or gift.

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