Collect and tell stories of transformation
Create a survey that customers can fill out
The five questions most likely to generate the best response for a testimonial are:
- What was the problem you were having before you discovered our product?
- What did the frustration feel like as you tried to solve that problem?
- What was different about our product?
- Take us to the moment when you realized our product was actually working to solve your problem
- Tell us what life looks like now that your problem is solved or being solved
Copy and paste the answers to build a client case study
Create a video testimonial
Invite customers to be interviewed and use the same questions. Edit various customer’s testimonials into one video and feature it in your website.