Clarify your brand’s message to see where it fits with your customer’s story

Instructions

  1. Ask yourself, “What is my message?”
    Write the answer down. Often, what we think we are saying to our customers and what our customers actually hear are two different things.

  2. Ask yourself, “Is my message simple, relevant and repeatable?”
    The essence of branding is to create simple, relevant messages we can repeat over and over.

  3. Ask yourself, “Can my team repeat it in a compelling manner?”
    This will help customers figure out your offer quickly.

Insights

No insights yet

Take action!

Our mobile app, Mentorist, will guide you on how to acquire this skill.
If you have the app installed
or

Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.