Clarify your brand’s message to see where it fits with your customer’s story
from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
How to Apply This
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Ask yourself, “What is my message?”
Write the answer down. Often, what we think we are saying to our customers and what our customers actually hear are two different things. -
Ask yourself, “Is my message simple, relevant and repeatable?”
The essence of branding is to create simple, relevant messages we can repeat over and over. -
Ask yourself, “Can my team repeat it in a compelling manner?”
This will help customers figure out your offer quickly.
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