Call your customers to action
from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
How to Apply This
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Design a direct call to action button for your website.
Make it stand out with a different color, larger size, or bolder text. -
Repeat the direct call to action button on your website
Put it in the top right corner of every page of your website. Repeat it above the fold, in the center of the website, and further down as you scroll the page. -
Create a transitional call to action
Choose the one that makes the most sense for your business:- Free information: a PDF educating customers about your field of expertise
- Testimonials: a video or PDF including testimonials from happy clients
- Free samples: for physical or electronic products
- Free trial: for software, or membership products
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