Built to Last
Company organization
Unlock the secrets of visionary companies

Unlock the secrets of visionary companies

from Built to Last: Successful Habits of Visionary Companies by James C. Collins, Jerry L. Porras

How to Apply This

  1. Identify leading organizations in their field.
    Look for businesses that knowledgeable professionals highly respect, have made a lasting impact on the world, have had multiple generations of CEOs, and have gone through multiple product (or service) cycles.
  2. Study the companies.
    Notice any similarities? What could explain their long-term success and prosperity? How might they differ from other companies that had the same opportunities but didn’t achieve the same level of success?
  3. Investigate the historical development of the companies.
    Compare the visionary companies and the comparison companies to uncover the underlying factors that explain their extraordinary long-term success.
  4. Analyze the results.
    Consider the practical implications of the research findings and how they can be applied to other businesses. Write your analysis down.
  5. Monitor the companies.
    Track the progress of the visionary companies and the comparison companies to make sure the findings remain relevant.

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