Build your social capital to increase your sales
from Unlock It: The Master Key to Wealth, Success, and Significance by Dan Lok
How to Apply This
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Upload content on social media platforms.
At this point, people know nothing about your services and products. By providing them with valuable and informative content, you will build credibility and trust for yourself. This will help you accumulate an audience. -
Show ads to those who have already seen your content.
People who know how credible and trustworthy you are are more likely to buy from you. -
Repeat your ads to these people.
When they see your ads multiple times, they will not be able to stop themselves from checking out and buying from you. This strategy will also help you gain more permanent customers.
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