Build your brand on YouTube.
from Crushing It!: How Great Entrepreneurs Build Their Business and Influence by Gary Vaynerchuk
Using YouTube resulted in more wealth and more opportunities in the Crush It! model than any other platform. It’s the most important platform for building a personal brand.
How to Apply This
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Try it out, even if you don’t think you are camera-worthy.
Document. When you are documenting and not creating, you are allowed to learn as you go. Use YouTube as a vlogging platform (video blogging). -
Your first videos will not be very good if you have not made videos before. But don’t let this discourage you.
It may take as many as 50 episodes before it kicks in. -
Make sure that the title, description, tags, and thumbnails are great and you add YouTube cards on your video.
Check out this book for more details or Google best practices.
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