Build insight-led conversations and develop a winning Commercial Teaching pitch


  1. Ensure clarity and agreement across the organization on the unique benefits you can offer customers.
  2. Review your sales tools and materials.
    Focus content on the customer’s market rather than your organization.
  3. Identify a new and innovative way to help customers 
    Focus on strategies to save or make customers money or mitigate risk.
  4. Back up pitches with a number-driven rationale, and include emotional impact and a concise review 
     - Present data, graphs, tables, and charts to quantify the cost of the problem or the size of the opportunity.
     - Paint a picture of how companies similar to the customers have struggled due to engaging in behavior the customer will recognize.
     - Focus on strategies to save or make customers money or mitigate risk in a point-by-point list.


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