Build and nurture positive relationships with clients
from Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
How to Apply This
-
Monitor your relationship balance sheet.
Actively monitor client relationships so you are not in deficit and don’t make promises that you cannot keep as this just leads to disappointment. -
Manage satisfaction by carefully managing your customer’s expectations.
Bridge the gap between what a client expects and what service they get. Service below expectations leads to dissatisfaction. -
Communicate all your successes.
This includes new clients, new successes, new awards, new recognition, new testimonials, growth in staff, and revenue. Don’t expect anyone to know otherwise!
Why Use Mentorist?
- Track your progress and build lasting habits
- Get personalized reminders to stay on track
- Access hundreds of book summaries with actionable steps
- Transform knowledge into action in just 15 minutes a day
Ready to Take Action?
Download Mentorist to track your progress, get personalized reminders, and turn this insight into a lasting habit.