Speak, write, tweet, and make videos to build your audience—these are the best marketing channels.

Good companies have customers. Great companies have fans. Epic companies have an audience—people that want to learn more from them and come back to their content to read more. Publishing more content is a very cheap marketing channel. It can generate lots of visits that would cost millions to buy using advertisements.

1. Create content that people like to read, and they will come back for more.
   Your content can be anything: blog posts about design, psychology, business, or software.

2. Share information that is valuable.
   In this way, you will build an audience.

3. Focus on teaching people.
   To be better than your competitors, instead of promoting your products, teach your audience about things related to your products.

4. Share everything you know.
   The most famous chefs are famous because they share everything they know.

5. Share what’s behind the scenes, and show how your business works.
   People are curious about how things are made. If you want to build a relationship with them, show them the details.

6. Don’t be afraid of showing your flaws. There is beauty in imperfection.
   The business world is full of people trying to be perfect. It looks fake, and people don’t feel a bond with them.