The Challenger Sale
Sales
Bridge the talent gap between star and core performers to facilitate high performance
from The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson
How to Apply This
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Assess your core performers to better understand their attitudes, skills, behaviors, activities, and knowledge
Support them in transitioning to the Challenger profile. -
Provide coaching and training to enhance solution selling skills
Deliver coaching on the solution selling process and training to improve product and industry knowledge.
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