Be market-driven instead of marketing-driven.
from This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
Being marketing-driven is a dead end because this approach is focused on tricks and squeezing one more dollar out of each interaction instead of on the customers. Market-driven means that you are focused on the market—on the people. You think a lot about their hopes and dreams and how they feel using your product or service.
How to Apply This
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Hear the market. Listen to it.
Or even more important, influence it, bend it, and make it better. Be market-driven. -
Don’t be marketing-driven.
Don’t look for the latest tricks, implement all of the Facebook data hacks, or try to squeeze one more dollar out of each advertisement.
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