Apply some quick fixes to enhance service delivery
from Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
How to Apply This
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Manage the ‘tiny things’ to make your service distinctive.
- Send a short, thoughtful follow-up letter to a prospect.
- Establish an efficient and professional call handling process.
- Deliver ahead of schedule to impress your client.
- Write down the first value of your business (i.e., make every client happy every day) and put this note next to the phone to motivate you. -
Equip your sales team with a clear point of view.
Create or identify a distinction in your service and how this benefits your clients, then cascade this information to salespeople so they can effectively deliver the message. -
Take personal risks when selling a service.
Don’t be afraid to take risks in personally selling your product. You may be rejected or have calls ignored, but the risk will be worth the reward when you close a sale. -
Follow the Collision Principle.
Network, get in opportunity’s way, and you will grow your service business.
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