Achieve and exceed sales objectives by adopting a solutions-based approach
from The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson
How to Apply This
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Network and build positive relationships with clients, including senior decision-makers and the wider team
You will need to build consensus with all stakeholders so that you can provide tailored sales solutions and become their supplier of choice. -
Evolve the sales team to be able to respond to changing customer behavior
Equip your sales team with the skills they need to generate demand with risk-averse and reluctant clients specifically. -
Recognize star sales performers and support core performers
Star performers will bring a high percentage of revenue and are vital to the business. Closing the performance gap between star and core performers will result in a successful solutions model.
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