The Challenger Sale
Sales
Achieve and exceed sales objectives by adopting a solutions-based approach

Achieve and exceed sales objectives by adopting a solutions-based approach

from The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson

How to Apply This

  1. Network and build positive relationships with clients, including senior decision-makers and the wider team
    You will need to build consensus with all stakeholders so that you can provide tailored sales solutions and become their supplier of choice.

  2. Evolve the sales team to be able to respond to changing customer behavior
    Equip your sales team with the skills they need to generate demand with risk-averse and reluctant clients specifically.

  3. Recognize star sales performers and support core performers
    Star performers will bring a high percentage of revenue and are vital to the business. Closing the performance gap between star and core performers will result in a successful solutions model.

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