Fanatical Prospecting

Write clear and professional texts to boost your outreach success

Instructions

Introduce yourself.
Every time you send a text, start by stating your name and your company's name. This clarifies your identity to the prospect, especially since many people may not have saved your contact details. Imagine a prospect receiving a message without an introduction—wouldn't that seem unfamiliar and possibly suspicious?
Maintain a professional tone throughout your message.
When drafting your text, think about the content and tone. Ask yourself: Could any part of this be misconstrued? Aim for complete sentences that convey professionalism, respect, and straightforwardness. It's essential that your message remains courteous and devoid of potential misinterpretations.
Maintain a professional tone throughout your message.
Your texts should be concise, clear, and professionally written. Keeping your texts to a few short sentences ensures the recipient can quickly grasp your intent without feeling overwhelmed.
Steer clear of abbreviations and slang.
Resist the urge to use common texting abbreviations or slang. This ensures clarity and maintains the professionalism expected in business communications.
Send full and transparent links. If you're sharing a link, ensure it's the complete URL. This increases trust and reduces suspicion. Think about it: Wouldn't you be hesitant to click on a shortened link from someone you don't know well? By providing the entire URL, you're offering transparency and building trust.
Always review your message before sending it.
Adopt the habit of pausing and re-reading every text before hitting "send." This helps in catching any typos, errors, or potential tone misinterpretations. By doing this, you're safeguarding against unintentional mistakes that could impact your professional image.
Regularly track and evaluate your text prospecting metrics. To gauge the efficacy of your text prospecting efforts, keep a close eye on your metrics. How many texts do you send daily? What's your response rate? How many of these lead to appointments or sales? Understanding these numbers will provide insights into what's working and where you might need to adjust your approach.