Write a brief evaluation of a product’s integrated marketing communication

from Principles of Marketing by Philip Kotler, Gary Armstrong

How to Apply This

Choose one new product you’re familiar with.
If you can’t think of anything, you can look it up online or on other platforms.
Search what media platforms the product is active on.
Research and observe their integrated marketing communications across all media platforms.
Write a brief evaluation about their integrated marketing communications in a blank document by answering the following questions:
- What is the message that they have shown on each media platform?
- Is their message consistent? Explain.
Review your answers.
Feel free to add necessary changes and observations as you search more about the product/service.

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