Predictably Irrational
Sales
Sell more by making something free.
from Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
How to Apply This
- Make something free.
The difference between two cents and one cent is small. But the difference between one cent and zero is huge. If you’re a businessperson and understand this, you can achieve great things. Want to draw a crowd? Make something FREE! Want to sell more products? Make part of the purchase FREE!
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