Captivate
Socializing
Practice telling at least one story to a friend daily.

Practice telling at least one story to a friend daily.

from Captivate: The Science of Succeeding with People by Vanessa Van Edwards

Stories connect us to our listeners. A study done by Spanish researchers found that when we listen to stories, our brains stimulate the story as if it was happening. Being a great storyteller, not a boring one, is a shortcut way to engage your audience and improve your chances of them liking you.

How to Apply This

  1. Learn more about how to tell better stories.
    We wrote more great tips in the chapter description. Go back and read it. Look also for more information on the internet.

  2. Practice storytelling with friends and people surrounding you for the next 20 days.
    You can become good at this only through daily practice. It will not come to you after reading a book.

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