The Charisma Myth
Public speaking
Learn public speaking: when using numbers, make them personal.
from The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox Cabane
When using numbers and statistics, make them personal, so the audience can relate to them.
For example, Steve Jobs once said, “This memory card has twelve gigabytes of memory. That means it holds enough music for you to travel to the moon and back.”
How to Apply This
- Change the way you present all your statistic and numbers so that it speaks to your audience and present a real benefit for them.
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