Perennial Seller
Purpose (work)
Find your purpose and use it to guide your decisions

Find your purpose and use it to guide your decisions

from Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday

How to Apply This

  1. Ask yourself these questions and write the answers down:

    • Why am I creating this product?
    • Why am I subjecting myself to the obstacles I will surely face?
    • What is my motivation?
  2. Ask yourself, “What am I willing to sacrifice?”
    In order to achieve success, you will need to sacrifice something significant - your time, comfort, easy money, recognition, etc. Are you ready for this?

  3. Write your purpose down.
    Consolidate all your answers and write it down on a blank piece of paper.

  4. Use this purpose to motivate and guide you.
    Whenever you’re feeling demotivated, or when you’re struggling with a difficult decision, refer to your purpose.

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